Today we're announcing our latest client win, *drum roll*, Bespoke Inns, an award-winning independent pub group based in the beautiful county of Derbyshire. They are home to four leading Midlands hospitality brands: The Dragon, The Boot, Harpurs and Binary.

We're delighted to announce our partnership with our newest client, Stephensons Estate Agents. They are the largest independent estate agent in North Yorkshire, with offices in York, Boroughbridge, Easingwold, Knaresborough, Haxby, and Selby.

What if just five new principles could change the way you approach your marketing? Whatever you want to call them, five new attitudes to adopt or five rules against which to acid-test your strategic and creative ideas. What if, just what if, they changed everything?

The UK hospitality industry holds a special place in our hearts. Our team has held senior marketing leadership positions for some of the countries leading hospitality brands, from restaurants, and hotels, to everything in-between.

So just like that, it's 2023, and it's safe to say that the hunger for original social media content is still huge. Throughout 2022, we've seen the unstoppable growth of TikTok continue to skyrocket, record levels of engagement posted by LinkedIn, celebrities and public figures enter the space in record numbers, and short-form videos continue to take over. The landscape and the opportunity show no signs of slowing down into this year and beyond, and whoever says it's "too late to try" is sorely mistaken.

Last week, Airbnb announced that they'd reached £1.04bn in net income over the 3rd quarter of its fiscal year whilst also posting its highest-ever quarterly adjusted EBITDA - £1.3bn, a 32% year-on-year increase. We can all agree that this is a fantastic achievement against a bleak picture of the hotel, travel and tourism industry recovering from the Covid pandemic and now heading into a glooming recession and increasing volatility.

Today we’re talking about Boris Johnson. Yes, really. This ex-Prime Minister of the United Kingdom has had more downfalls followed by spectacular comebacks than we dare to admit. He embodies, "If you fall, just get back up." better than almost anyone in the public domain. Love him or hate him, you can't deny his stamina, commitment and grit in tackling his multiple demises head-on.

It's that time of year again - it's dark by 6 pm, the condensation on the car is the bane of my life, it's cold and wet, and even the dog is miserable. But it's not all doom and gloom because, in just 2-sleeps, it's Halloween, one of my favourite dates of the year. And yes, that is because I like to dress up, watch Hocus Pocus, decorate my house in tacky hanging spiders, and yes, I'm pro pumpkin spice latte - but that's not the point. The point is -

After months of behind-the-scenes work and a sprinkle of courage to finally put it into the world, we’re ready to announce the launch of Up The Anti. Established in October 2022, we're a marketing agency with an actual difference. Our small but fearless team of thinkers, creators and doers deliver a tried and tested killer 3-step process for businesses to help them step up their marketing and accelerate their brand—strategy, creative, execution.

So, you want to take over the world? Well, TikTok really is taking over the world right now. It's one of the fastest-growing social media platforms, with a 45% increase in the past year, taking it to over 1 billion daily active users. This kind of growth is unfathomable and offers up a massive plate of opportunity for anyone ready to go hard with content and get their business, products or services out there.