INTRODUCING UP THE ANTI.
AFTER MONTHS OF BEHIND-THE-SCENES WORK AND A SPRINKLE OF COURAGE TO FINALLY PUT IT INTO THE WORLD, WE'RE READY TO ANNOUNCE THE LAUNCH OF UP THE ANTI.
Established in October 2022, we're a marketing agency with an actual difference. Our small but fearless team of thinkers, creators and doers deliver a tried and tested killer 3-step process for businesses to help them step up their marketing and accelerate their brand—strategy, creative, execution.
During our 15 years of experience delivering purposeful and results-driven campaigns for some of the biggest names across retail, professional services, hospitality, travel, and everything in between, we realised that a genuinely fresh approach was needed. And so, Up The Anti was born.
Based in the heart of Leeds and full of heaps of optimism and energy, we're ready to deliver for businesses and brands looking for a marketing agency who are genuinely different.
But how are we different? Well, I'm glad you asked -
WE’RE NOT JUST AGENCY VETERANS.
Our small but mighty team has held senior marketing, business development, and operational leadership positions for some of the country's biggest agencies and national global businesses.
Our experience working in and for actual businesses helps us put ourselves in your shoes. We know what it's like to be a client because we've been one - we've been on the other side of the fence.
You want transparency, speed, a stress-free process, big and bold ideas, and measurable and tangible business outcomes. We call this "an agency that gets it."
Well, we get it. We've been there and know what it takes to work in, and for businesses and brands, so we've built every brick of Up The Anti to be 100% client-first.
We're not building an agency because it's all we know how to do… but because we know it's time for you to start expecting more from your marketing.
WE’RE ACTUALLY RESULTS DRIVEN.
We have a straightforward rule around here - everything we do has to lead to a measurable result.
We don't do things because they look nice, sound nice, or are trendy.
We propose and execute what we know will work, delivering actual outcomes for your business.
Our 'business challenges first' approach means that we spend the time to fully immerse ourselves in your business, getting to the nitty-gritty of the task at hand and forming a strategy that will turn your challenges into opportunities.
We're not here to pull the wool over your eyes or deliver superficial or mediocre work; you can take that to the bank.
WE GO BACK TO THE DRAWING BOARD EVERY. SINGLE. TIME.
And we mean it. It's something that's very often said but seldom actually done.
Our philosophy is that we treat every new challenge as if we've never seen it before, and we do this by grabbing an old-fashioned blank whiteboard and a few pens. Then, we get to work on crafting an utterly bespoke approach that starts with your challenges, goals, hopes and fears—applying an agency's agility, speed and creativity and the personal touch of a consultancy. This magic mix gives you true collaboration and personalisation at every turn.
We don't apply the same go-to process for every client. But we do go back to the drawing board Every. Single. Time.
WE’RE SMALL BY DESIGN, AND PLAN TO STAY THAT WAY.
The truth is that the demand for marketing services is abundant, creating the perfect storm.
Agencies are rushing to hire, scale, hire, scale, and hire some more - taking on more and more workload to take advantage of the enormous opportunities out there, and who can blame them?
But we're taking a different approach, firmly, decisively and for the long term. Our system is simple - we take on the clients and projects that inspire and light a fire inside of us, and we give them the time, dedication, transparency and direct access they deserve.
To achieve this, we're keeping our in-house small but mighty and working with our extensive networks of freelance creative, technical and strategical talent to deliver the best of the best.
By doing all this, we're creating real and lasting collaborative client relationships, helping the best freelance talent in the game thrive and flourish, building a sustainable agency which is ready for the long term, and allowing ourselves to work smarter and faster.
WE HAVE BIG, BOLD AND BRAVE IDEAS.
We acid-test every single one of our ideas to make sure that we're not settling for second best, average or good enough.
Letting standards slip isn't an option, so every piece of work, theory or plan is rigorously scrutinised, checked and double-checked so that, ultimately, only the best sees the light of day.
We also believe in taking risks, going full steam ahead, challenging the conventions and standing out from the crowd.
We want to work with brands that are ready to try something new, adopt a fresh approach and say or do something that people won't forget in a hurry.
Let's find out what it means to lead, get you comfortable with being uncomfortable, kick the old to the curb and set a new standard.
READY TO TRY SOMETHING DIFFERENT?
Get in touch here, and let's make some magic together.